Urbana is Bustos Media's Portland-market Spanish-language rhythmic radio brand, built around reggaeton, Latin pop, and other urban hits. Official Portland cluster pages still connect the brand to KOOR 1010 AM talent, while older industry coverage explains the KXXPFM stream identifier as a holdover from the 2021 Urbana 104.5 launch.
On the air
Urbana 1010 AM Portland KXXP
Spanish rhythmic hits for Portland
Portland, United StatesBroadcasting in EnglishLatinLatin PopReggaetonUrban Contemporary
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